Develop a practical digital transformation road map that can be immediately applied to a business.
6 weeks, excluding
orientation
7–10 hours per week,
entirely online
Weekly modules,
flexible learning
1
The ability to harness key drivers of successful digital transformation, including leadership, agility, and resilience.
2
An approach that measures internal organisational capabilities to refine your search for transformative solutions and ensure a business remains competitive.
3
An understanding of the importance of human development and an approach to digital transformation that places your customers at the centre.
4
The knowledge and tools to effectively lead your organisation through digital transformation.
Over the duration of this online short course, you’ll work through the following modules:
Module 1
Understanding Disruption and Digital Transformation
Explore the impact of disruption in order to prepare for a digital transformation.
Module 2
Developing a Realistic Digital Strategy
Explore the role of business drivers in building a realistic strategy for digital transformation.
Module 3
Strategic Tools for Leading Digital Transformation
Consider how effective leadership and design thinking can foster a successful digital transformation.
Module 4
Why Market Research Data Matters
Explore the importance of a data-led approach to inform digital transformation.
Module 5
Understanding and Managing Customer Experience
Explore how digital transformation affects current and future customer experiences.
Module 6
Digital Transformation Road Map
Understand the importance of effectively managing people and change to achieve a successful digital transformation.
Please note that module titles and their contents are subject to change during course development.
Mignon Reyneke
Associate Professor, UCT GSB
Dr Mignon Reyneke is an associate professor of digital marketing at the UCT Graduate School of Business. She is also a marketing and business strategy consultant with experience in corporate and academic fields, both locally and internationally. Her corporate experience encompasses a range of different areas – from retail to journalism, banking, and advertising – and has included work for Harrods, CNN, Investec, Morgan Stanley, and Eliance Communications. She holds a BCom degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).
The GSB has received the prestigious triple crown of international accreditation, from the three most influential organisations in global business education: the European Foundation for Management Development (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). The GSB is one of just three business schools in Africa that have obtained triple-crown accreditation.*
* UCT Graduate School of Business (2020).
This UCT Graduate School of Business short course is presented in partnership with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of institutions, entirely online and in your own time.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.