Develop a practical digital transformation road map that can be immediately applied to a business.
6 weeks, excluding
orientation
7–10 hours per week,
entirely online
Weekly modules,
flexible learning
1
The ability to harness key drivers of successful digital transformation, including leadership, agility, and resilience.
2
An approach that measures internal organisational capabilities to refine your search for transformative solutions and ensure a business remains competitive.
3
An understanding of the importance of human development and an approach to digital transformation that places your customers at the centre.
4
The knowledge and tools to effectively lead your organisation through digital transformation.
Over the duration of this online short course, you’ll work through the following modules:
Module 1
Understanding Disruption and Digital Transformation
Explore the impact of disruption in order to prepare for a digital transformation.
Module 2
Developing a Realistic Digital Strategy
Explore the role of business drivers in building a realistic strategy for digital transformation.
Module 3
Strategic Tools for Leading Digital Transformation
Consider how effective leadership and design thinking can foster a successful digital transformation.
Module 4
Why Market Research Data Matters
Explore the importance of a data-led approach to inform digital transformation.
Module 5
Understanding and Managing Customer Experience
Explore how digital transformation affects current and future customer experiences.
Module 6
Digital Transformation Road Map
Understand the importance of effectively managing people and change to achieve a successful digital transformation.
Please note that module titles and their contents are subject to change during course development.
Dr Caitlin Ferreira
MBA Programme Director, UCT GSB
Ferreira is the MBA Programme Director at GSB. She has lectured at several institutions both locally, in the public and private sectors, and abroad. She maintains a steadfast passion for merging relevant industry insights with theoretical content to foster her students’ critical and creative thinking skills, getting them ready for a future world of work. She serves on the editorial boards of international journals and has presented her research at both local and international conferences. She has published in several peer-reviewed international journals including the Journal of Marketing Management, Journal of Business Research, International Business Review and the Journal of Product and Brand Management.
The GSB has received the prestigious triple crown of international accreditation, from the three most influential organisations in global business education: the European Foundation for Management Development (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). The GSB is one of just three business schools in Africa that have obtained triple-crown accreditation.*
* UCT Graduate School of Business (2020).
This UCT Graduate School of Business short course is presented in partnership with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of institutions, entirely online and in your own time.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.